One of the key things to bear in mind when keeping a multi-level marketing (MLM) business is that GOALS MATTER. As Benjamin Franklin once put it, “if you fail to plan, you are planning to fail.”

There are many multi-level marketers who have been in the industry for so long but have gone almost nowhere. The problem here is that they fail to set their goals first before venturing into the business. Without goals, they do not have a means to find out where they really want to be; where they really have to be.

Setting the right goals will give you a destination—a target. It can help you to focus and plan your actions according to where you want your business to be. Whether you want more residual income so you can take your family in more holidays, you want to pay off your loans, you want to give your kids the best education, or you want to be the top earner in your team, it is important to layout these specific goals so that you can act on them.

Goals will also make you treat your business seriously. Simply put, when you treat your MLM business like a hobby, it will pay like a hobby. Have SMART goals—specific, measurable, attainable, realistic, and timely. List them down and put them anywhere you can see regularly.

Finally, having the right set of goals for you MLM business will greatly motivate you. When you know where you want to be, your desire to reach that point of success becomes greater. Your set of goals is the driving force that will urge you to keep doing better. At the end of the day, it is your goals that will be the answer to why you want to be in the industry.

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